PPC Management
Campaign strategy, keyword targeting and bid optimisation that turns ad spend into profit.
What this means for your store.
Advertising should be an investment, not a leak. We build structured campaigns and manage them against real profitability targets.
- Account and campaign structure planning
- Keyword research and targeting
- Bid and budget optimisation
- Negative keyword and search-term hygiene
- Clear performance reporting
Efficient ad spend with transparent reporting you can act on.
Concrete deliverables.
Every engagement produces tangible work you can see, review and keep.
- Account and margin auditA review of campaigns, listings and unit economics before spending more.
- Campaign structureCampaigns organised by intent, product and goal so reporting stays clear.
- Keyword and targeting planResearch-led targeting with a negative keyword routine.
- Weekly bid and budget optimisationAdjustments against your profit target, not vanity metrics.
- Plain-language reportingWhat was spent, what it returned and what we recommend next.
Our step-by-step approach.
Six clear stages, each with a defined output, so you always know what is happening and what comes next.
- 101
Audit
Review current campaigns, listings and margins.
- 202
Structure
Build campaigns by intent, product and goal.
- 303
Launch
Go live with controlled budgets.
- 404
Optimise
Adjust bids, keywords and placements weekly.
- 505
Scale
Expand winners and cut waste.
- 606
Report
Share results and next-step recommendations.
Audit within the first week, then weekly optimisation cycles. Platforms control their own review times, so we plan around them.
Available where it fits.
Each marketplace has its own rules, so we adapt this service to how every platform actually works.
Not offered on TikTok Shop, Temu, Walmart, eBay, where this model does not apply or is not supported by the platform.
Common questions.
Short, honest answers about ppc management.
What budget do I need?
It depends on category competition and price points. We recommend a sensible starting budget in the audit rather than a number pulled from the air.
How do you measure success?
Against your margin. We agree a target such as break-even or profit-per-order up front and optimise towards it.
Do you guarantee a return on ad spend?
No honest agency can. Results depend on product, competition and budget. We promise structure, transparency and disciplined optimisation.
Do you guarantee account approval?
No one can. Each platform makes its own approval decisions. We make sure your application is complete, accurate and well prepared, which gives you the strongest chance.
Do you work with existing stores or only new ones?
Both. We launch new businesses and also audit, fix and grow stores that are already live.
Let's build your eCommerce business.
Tell us what you are building, where you want to sell and what growth looks like. We will map out the next steps together.