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04 / Marketplace Catalog · Item Setup

Get your Walmart marketplace store ready to sell.

Walmart is selective, so preparation matters. We help you assemble a strong application, configure Seller Center and build items with correct GTINs and attributes.

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Walmart
01 / What we do

From application to published items

Walmart reviews sellers carefully and expects clean item data and reliable fulfilment. We help you present your business well and keep your catalog compliant.

  • Marketplace application preparation
  • Business verification guidance
  • Payout and tax onboarding support
  • Seller Center configuration
  • Fulfilment planning, including WFS where eligible
  • Item setup with GTINs, attributes and content
  • Order and returns operations
  • Dropshipping workflows and post-launch listing quality
02Setup

Application and onboarding

Walmart invites a limited set of sellers, so we focus on completeness and clarity. You submit your own business and financial details.

01Eligibility reviewWe check whether your business and products fit Walmart criteria.
02Document checklistYou receive a list of business, tax and marketplace details.
03Application preparationWe organise details, including your selling history and channels.
04SubmissionYou submit the application directly to Walmart.
05ReviewWalmart evaluates; we help answer any follow-up requests.
06Seller Center onboardingProfile, payout and shipping settings are configured.
07Launch checklistA final list confirms items, inventory and policies are ready.
About approval: Walmart alone decides who is accepted and when. We prepare and guide your application but cannot guarantee acceptance or a timeline.
03Configuration

Seller Center onboarding

01Partner profileBusiness information and public seller details.
02Payout setupPayment details entered by you on Walmart.
03Tax formsRequired tax documents completed by you.
04Shipping templatesRates, regions and handling times.
05Return settingsReturn addresses and policy configuration.
06Fulfilment methodSeller-fulfilled or WFS where eligible.
07User accessSeparate permissions rather than shared logins.
08Notification preferencesAlerts for orders, issues and policy notices.
04Catalogue

Item setup

01Product type and attributesCorrect product type with required fields completed.
02GTIN and identifiersGTINs and exemptions verified before submission.
03Titles and key featuresClear copy that follows Walmart content rules.
04DescriptionsAccurate descriptions without unsupported claims.
05ImagesImage sets meeting size and background requirements.
06Variant groupsRelated items grouped into logical variants.
07Pricing and inventoryCompetitive prices with matching stock.
08Listing quality reviewItems checked against content quality scoring.
05Operations

Automation and operations

These are operational systems and support. Meeting Walmart performance standards still depends on dependable fulfilment and suppliers.

01Item setup workflowA repeatable process for new and updated items.
02Inventory updatesRoutines to keep stock counts accurate.
03Order workflowAcknowledge, ship and confirm within required windows.
04WFS inboundShipment planning where WFS is used.
05Returns and refundsClear handling steps and timelines.
06Performance standardsMonitoring of metrics Walmart uses to evaluate sellers.
06Launch

Our launch process.

  1. 101

    Approve

    Application is accepted by Walmart.

  2. 202

    Onboard

    Seller Center settings are completed.

  3. 303

    Item setup

    Items are built with correct data.

  4. 404

    Content review

    Quality pass on titles, images and attributes.

  5. 505

    Publish

    Items are published and verified live.

  6. 606

    Monitor

    Early orders and metrics are watched closely.

07Ongoing

Support after launch.

01Listing qualityImprove content to raise quality scores.
02Catalog expansionAdd new items as performance allows.
03Pricing reviewCheck competitiveness against the market.
04Performance monitoringTrack on-time shipping and cancellation rates.
05Advertising optionsEvaluate Walmart advertising when it makes sense.
08What we need

What we need from you.

Business information

  • Legal business name and address
  • Business tax identification details
  • Description of your selling history
  • Primary contact details

You submit to Walmart

  • Payout and bank details
  • Tax forms
  • Identity verification Walmart requests
  • Acceptance of marketplace agreements

Products and operations

  • GTINs or UPCs for each item
  • Product images and descriptions
  • Fulfilment locations
  • Supplier details, if dropshipping
Secure access only. Secure access only: we work through user permissions and never ask for your passwords. Banking, tax and identity details are entered by you directly on Walmart.
09Workflow

Step by step, start to finish.

  1. 101

    Qualify

    We review fit and readiness.

  2. 202

    Apply

    We prepare, you submit.

  3. 303

    Onboard

    Seller Center is configured.

  4. 404

    Catalog

    Items are built and checked.

  5. 505

    Publish

    Items go live.

  6. 606

    Improve

    We refine listings and operations.

10Services

Services we run on Walmart.

Account Setup01 / 06Product Launch02 / 06Dropshipping03 / 06
11 / FAQ

Walmart questions, answered.

Who can sell on Walmart Marketplace?

Walmart evaluates applicants on factors such as business history, product quality and fulfilment ability. We help you see where you stand before applying.

How do you prepare the application?

We organise your business details, selling channels and product information into a clear submission. You submit it yourself.

What if my application is not approved?

We review any feedback with you and discuss whether to strengthen your business or reapply later. We cannot override Walmart decisions.

Do I need GTINs or UPCs?

Most items need valid GTINs, though some exemptions exist. We check each product so you do not hit avoidable errors.

Can I use WFS?

Walmart Fulfillment Services is available only to eligible sellers and items. We help you assess whether it fits your volumes and costs.

How are listings created?

We set the product type, attributes, content and images, then review quality before publishing. Corrections follow any issues Walmart flags.

Do you support dropshipping?

Yes, with strict rules. Walmart expects reliable shipping and branded packaging standards, so we help vet suppliers carefully.

How do I get started?

Send an inquiry with your business details and product categories. We will review fit and propose next steps.

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